Market Intelligence Platform to provide real-time insights of the target audiences in China

Powered by iClick's Proprietary Data and Technology Capability.

Why iAudience

Providing real-time China Market Intelligence at your fingertips

AUDIENCE
UNDERSTANDING

  • Identify potential audiences of your market, brand, products and competitors

  • Understand profiles and online behavior of your target audiences

AUDIENCE
UNDERSTANDING

Competitive
Landscape

  • Understand different market segments and its landscape

  • Compare the positioning of your brand with competitors

Competitive
Landscape

Actionable
insight

  • Gain decision making insights on Marketing and Promotion Strategy

  • Export and reach your desired audience segments across different channels through iAccess

ACtionable
insight

AUDIENCE
UNDERSTANDING

  • Identify potential audiences of your market, brand, products and competitors

  • Understand profiles and online behavior of your target audiences

Competitive
Landscape

  • Understand different market segments and its landscape

  • Compare the positioning of your brand with competitors

Actionable
insight

  • Gain decision making insights on Marketing and Promotion Strategy

  • Export and reach your desired audience segments across different channels through iAccess

iAudience Highlights

Data Capability

Our Platform

Aggregate diverse sources of PC & Mobile real-time data into
one single platform
Aggregate diverse sources of PC & Mobile real-time data into one single platform
A one-stop Market Intelligence Platform to help unlock your target audiences’ cross-device online behavior and profiles

DIMENSIONS

Search

633.5

M+

Search Users

Share

450

M+

Social Media Users

surf

400

K+

Sites Tracked

450

K+

Mobile App Tracked

shop

379

M+

EC Users

160

M+

Cross-Border EC Users

ADS

6000

+

Clients’ Campaigns

QUANTITY

930.8

M

Monthly
Active Netizens

COVERAGE

98.7

%

Mobile & PC
Internet Users

Coverage

98.7

%

Mobile & PC
Internet Users

Quantity

930.8

M

Monthly
Active Netizens
SURF

400

K+

Sites Tracked

450

K+

Mobile App Tracked

shop

379

M+

EC Users

160

M+

Cross-Border EC Users

Share

450

M+

Social Media Users

Ads

6000

+

Clients Campaigns

Search

633.5

M+

Search Users

Coverage

98.7

%

Mobile & PC
Internet Users

QUANTITY

930.8

M

Monthly
Active Netizens
SURF

400

K+

Sites Tracked

450

K+

Mobile App Tracked

shop

379

M+

EC Users

160

M+

Cross-Border EC Users

Share

450

M+

Social Media Users

Ads

6000

+

Clients' Campaigns

Search

633.5

M+

Search Users

AUDIENCE Analysis of Market Segments

AUDIENCE Analysis of Brand & Competitors

AUDIENCE Analysis of
Market Segments

AUDIENCE Analysis of
Market Segments

  • Provide macro analysis of your target audiences with 53 pre-defined market segments

AUDIENCE Analysis of
Brand & Competitors

AUDIENCE Analysis of Brand & Competitors

  • Flexibly define the audiences of your brand, product and competitors

  • Mapping first party audience data to learn the profile and online behavior of your customers

What is iAudience?

Client Testimonials

We are excited about the new market intelligence platform, iAudience, powered by iClick’s data technology. It allows us to search, identify and reach the right end users.  We are very pleased with the outcome of the data insights, combined with their strong service orientation helped make our digital campaign very successful.

News

Introducing the new iAudience 2.5 – Significant upgrade of our iconic market intelligence platform
June 10th, 2020
We are pleased to announce the launch of our brand new updated version of iAudience 2.5, designed to provide marketers ...
Read more >
Introducing the new iAudience 2.5 – Significant upgrade of our iconic market intelligence platform
June 10th, 2020
Chinese Travellers: Looking Beyond the Cliché
November 14th, 2018
The rapid growth of China’s lucrative outbound tourism market is nothing new to the travel industry. According to the data from United Nations World Tourism Organization (UNWTO)...
Read more >
Chinese Travellers: Looking Beyond the Cliché
November 14th, 2018
iClick’s iAudience Awarded as the Best Audience Measurement Platform at The Drum Digital Trading Awards APAC 2018
October 12th, 2018
iClick Interactive has scooped the Best Audience Measurement Platform award at the Drum Digital Trading Awards...
Read more >
iClick’s iAudience Awarded as the Best Audience Measurement Platform at The Drum Digital Trading Awards APAC 2018
October 12th, 2018
Introducing the new iAudience 2.5 – Significant upgrade of our iconic market intelligence platform
June 10th, 2020
We are pleased to announce the launch of our brand new updated version of iAudience 2.5, designed to provide marketers...
Read more >
Introducing the new iAudience 2.5 – Significant upgrade of our iconic market intelligence platform
June 10th, 2020
Chinese Travellers: Looking Beyond the Cliché
November 14th, 2018
The rapid growth of China’s lucrative outbound tourism market is nothing new to the travel industry. According to the data from United Nations World...
Read more >
Chinese Travellers: Looking Beyond the Cliché
November14th, 2018
iClick’s iAudience Awarded as the Best Audience Measurement Platform at The Drum Digital Trading Awards APAC 2018
October 12th, 2018
iClick Interactive has scooped the Best Audience Measurement Platform award at the Drum Digital Trading Awards...
Read more >
iClick’s iAudience Awarded as the Best Audience Measurement Platform at The Drum Digital Trading Awards APAC 2018
October 12th, 2018
Introducing the new iAudience 2.5 – Significant upgrade of our iconic market intelligence platform
June 10th, 2020
We are pleased to announce the launch of our brand new updated version of iAudience 2.5, designed to provide marketers
Read more >
Introducing the new iAudience 2.5 – Significant upgrade of our iconic market intelligence platform
June 10th, 2020
Chinese Travellers: Looking Beyond the Cliché
November 14th, 2018
The rapid growth of China’s lucrative outbound tourism market is nothing new to the travel industry. According to the data from United Nations World Tourism Organization (UNWTO)...
Read more >
Chinese Travellers: Looking Beyond the Cliché
November 14th, 2018
iClick’s iAudience Awarded as the Best Audience Measurement Platform at The Drum Digital Trading Awards APAC 2018
October 12th, 2018
iClick Interactive has scooped the Best Audience Measurement Platform award at the Drum Digital Trading Awards...
Read more >
iClick’s iAudience Awarded as the Best Audience Measurement Platform at The Drum Digital Trading Awards APAC 2018
October 12th, 2018

Have a question for iAudience team?